平羅縣位于寧夏平原北部，總面積2060平方公里，人口31.6萬人，其中，少數民族人口9.8萬人。平羅地處國家絲綢之路經濟帶、呼包銀能源金三角、寧夏沿黃城市帶等經濟區前沿地帶，距銀川河東機場60公里，距寧夏惠農陸路口岸30公里，區位優勢明顯。多元合金、電石化工、精細化工、煤化工、新能源、裝備制造、生物醫藥和優質水稻及制種、草畜、瓜菜、生態水產是我縣的優勢特色產業。先后吸引中鋼、中糧、匯源、麗珠等國內500強和行業領軍企業落戶平羅。在第十一屆全國縣域經濟基本競爭力與科學發展評價中，平羅縣位列西部百強縣第60位。在2012年度中國最具投資潛力中小城市百強縣評比中，位居第87位。
PingluocountyissituatedinthenorthofNingxiaplain.Itcoverstheareaof2，060km2，withapopulationof316，000，ofwhich98，000areHuipeople.PingluoislocatedattheleadingeconomiczoneasthenationalSilkRoadbelt，theHohhot-Baotou-Yinchuangoldentriangleofenergy，andtheNingxiaurbanbeltalongtheYellowRiver.Itenjoysanadvantageousgeographicallocation，whichis60kmfromtheHedongAirportofYinchuan，and30kmfromtheNingxiaHuinonglandport.Therearevarietiesofpreponderantdistinctiveindustriesasmulti-componentsalloy，calciumcarbidechemicalengineering，finechemicalengineering，coalchemicalengineering，newenergy，equipmentmanufacturing，bio-pharmaceutical，high-qualityrice，productionofseeds，forageandlivestock，fruitsandvegetables，andecologicalaquaticproducts.Pingluohasattractedsomeofthenationaltop500enterprisesandtheindustryleadingenterprisessuccessively，suchasSinosteel，ChinaOil&FoodstuffsCorporation(COFCO)，HuiyuanGroup，Lizhuetc.Itranksthe60thofthetop100countiesofwesternChinainthe11thevaluationofcountyeconomicbasiccompetitivenessandscientificdevelopment.Anditranksthe87thofthetop100countiesofthesmallandmedium-sizedcitieswiththehighestinvestmentpotentialsintheyearof2012inChina.
平羅城區面積20平方公里，城鎮化率達到52%。文化展覽中心、體育健身中心、人民會堂、金融大廈等標志性建筑物相繼投入使用。康熙飲馬湖、威鎮湖、韓苑湖、明月湖、瀚泉海交相輝映，形成城在湖中，湖在城中生態格局。生態植物園、廣場、景觀水系、供熱、供氣以及垃圾、污水無害化處理等基礎設施完善，城市功能不斷升級。一座舒適便捷型、宜居宜業型、生態田園型的現代化城市傲然矗立，成為寧夏沿黃經濟區的一顆璀璨明珠。“置業金岸，宜居平羅”的品牌享譽區內外，城市成為對外開放合作的亮麗名片。
TheurbanpartofPingluocoversanareaof20squarekilometers:theurbanizationratehasreached52%.IconicbuildingssuchastheCultureExhibitionCenter，FitnessCenter，thePeople'sHall，theFinancialBuildingetc.havebeenputintouseinsuccession.TheKangxiDrinkingHorseLake，WeizhenLake，HanyuanLake，BrightMoonLake，andHanquanSeaaddradianceandbeautytoeachotherandformtheecologicallandscapeofcityinlakesandlakesincity.Theinfrastructuresasecologicalbotanicalgarden，square，landscapedrainage，heatsupply，gassupply，garbageandsewagedisposalhavebeencompletedandthecityfunctionshavebeenupgradedcontinuously.Acomfortable，convenient，livableandecologicalpastoralmoderncityisproudlystandingthere，becomingashinningpearlofNingxiaalongtheYellowRiverzone."PurchasehousesalongthegoldenbankinlivablePingluoThebrandisfamousinsideandoutsideNingxia，whichmakesitabeautifulcardofcooperationopeningtotheoutsideworld.